SPOTLIGHT: FINDING THE PERFECT ALL-NATURAL MASCARA
No matter if you are going for glam with a cat eye and a bold red lip or a more subtle look with just some gloss and foundation, we know you are always including a coat of mascara to finish off your look! Hopefully you have already transitioned to a clean mascara - and in that case you can use this to find some other great options to find the perfect volume, length, and drama. Or, if you have just started dipping your toe in the clean beauty world, we've done the dirty work for you and found the best all-natural mascaras in the market place.
And remember, mascara makes everything better...
Company: W3LL PEOPLE
Product pick: Expressionist Mascara
What it does: This boundary breaking formula creates big, bold fluffy lashes instantly. AND it nourishes thanks to a synergistic botanical blend. Hyper pure mineral pigments create the blackest of black for highly defined luxurious lashes. Their new high tech brush design, with injection molded rubber and a unique cascade shape, precisely separates the thinnest, shortest, hard-to-reach lashes by expertly scooping up and lengthening each one—while delivering just the right amount of product. This wonder wand works for both tight lining AND building. You can feel confident in making a beautiful choice because there are no harsh artificial chemicals or petroleum derivatives that can irritate the sensitive eye area. 100% cruelty-free, petroleum-free, paraben free, gluten-free, coal tar-free, aluminum-free, fiber-free, and clump-free!
Company: RMS Beauty
Product pick: Mascara
What it does: Available in two formulas to add definition or volume to create beautiful, lush lashes. Created with rich mineral pigments and certified organic oils, butters and waxes this mascara will instantly add life to your lashes without flaking, smudging or clumping. Though this formula is not 100% organic they made sure that it uses natural ingredients that are least of the evils.
- Volumizing: A combination of organic plant waxes and select raw minerals allow this emollient mascara to shape lashes and intensify fullness.
- Defining: Creamy and rich, this unique formula separates and defines lashes naturally for an overall dramatic eye.
Company: ILIA Beauty
Product pick: Limitless Lash Mascara
What it does: Introducing a clean mascara that goes above and beyond the expectations of any natural mascara. Buildable and flake-free, Limitless Lash lifts, curls, lengthens and adds just the right amount of volume for fuller, healthy-looking lashes. This lightweight and nourishing formula is made with a blend of organic bee and carnauba waxes to weightlessly condition each lash, while still keeping them lifted throughout the day. After testing over 100 brushes, they landed on a dual-sided brush that easily builds in volume and separates with precision. Gentle enough for sensitive eyes, Limitless Lash Mascara is complete with organic shea butter and fortifying arginine (keratin) to help boost and enhance lash condition in a classic black finish. Best part..it’s easy to remove with warm water at the end of the day.
Company: Alima Pure
Product pick: Natural Definition Mascara
What it does: Natural Definition Mascara is a richly-pigmented, high performance mascara that defines and enhances lashes beautifully. Provitamin B5, Jojoba oil, and natural beeswax nourish and condition, leaving lashes healthy and lush. The rubber-bristled wand defines and separates so lashes stay clump-free. Not tested on animals. Free of nuts, fragrance, silicone, parabens, sulfates, synthetic dyes, phthalates, dimethicone, talc, bismuth oxychloride, and nanoparticles.
Company: LILY LOLO
Product pick: Black Vegan Mascara
What it does: Lily Lolo Creamy Organic Natural Vegan Mascara is easy to apply and will volumize and lengthen lashes to produce a dramatic effect. An everyday essential for fabulous looking lashes. Suitable for all eye colors. Lily Lolo Mascara is soft and creamy and has no artificial ingredients, just long lasting color with a smooth texture. Gluten free, vegan friendly.
Company: Fit Glow Beauty
Product pick: Vegan Good Lash +
What it does: GOOD LASH + MASCARA, 3-in-1 vegan mascara, amplifies lash volume and length while nourishing lashes with powerful botanical extracts and plant protein to promote lash health and growth. The multitasking mascara/serum/conditioner enhances the look of lashes on a day-to-day basis plus provides potent vitamins and antioxidants to help lashes grow thicker, denser and fuller. Frail and brittle lashes are strengthened and protected by organic emulsion which prevents breakage and leaves lashes looking rich and full.