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When celebrity brow specialist Marco Ochoa first embarked on developing the Ecobrow line, natural eyebrow products were scarce in the market, and the existing options left much to be desired. The goal was clear: create a universally inclusive product that caters to all skin tones, aligns with Marco's commitment to responsible beauty, and meets the high standards of top makeup artists worldwide. This may have seemed like a formidable challenge at the time, but Marco's unwavering dedication paid off in 2013 with the birth of the Ecobrow Defining Wax.