Our Story
Our Mission
Clean beauty you can trust.
Laurel & Reed is your destination for clean beauty discovery — a carefully vetted marketplace of thousands of products from the indie brands worth knowing, plus a monthly Brand Edit subscription that brings one exceptional brand straight to your door.
How It Started
When my father was diagnosed with cancer, it changed how I looked at everything — especially what I was putting on my body every day. I started reading labels. Researching ingredients. Asking questions I'd never thought to ask before. What I found was unsettling: conventional beauty is filled with chemicals linked to the very things we fear most.
But the deeper I looked, the more I discovered something remarkable. There was a whole world of independent brands formulating beautiful, effective products with ingredients you could actually trust — founders obsessed with sourcing, sustainability, and doing things differently. They just weren't easy to find.
That's why I created Laurel & Reed. To do the vetting, so you don't have to. To shine a spotlight on the indie clean beauty brands that deserve to be in your routine — and bring them to your door, one brand at a time.
And honestly? My favorite part of the job is getting to test it all. Discovering new brands, trying new formulas, finding the products that are genuinely good for you and truly work. My vanity is proof of that — and everything I love ends up here, for you.
What We Stand For
Every brand in our marketplace is vetted against our clean beauty standard. We research every ingredient and ask every question — so you can shop with confidence, not crossed fingers.
Our monthly Brand Edit subscription is built around a single independent brand — not a sampler, but a deep dive. Subscribers receive a curated selection of full-size products so you can experience one brand's philosophy, craftsmanship, and difference the way it was meant to be understood.
From the brands we choose to the boxes we ship, sustainability isn't a marketing line. We partner with founders who care as much about the earth as they do about what goes on your skin.
“Clean beauty isn’t a trend or a fad. It’s a decision you make once and never regret.”
— Natalie, Founder
Why Go Green?
The beauty industry is one of the most chemically complex consumer categories — and among the least regulated. Learn why switching to clean beauty is one of the most meaningful choices you can make for your long-term health and the health of the planet.
